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@InProceedings{Broder:2008:DSQ,
author = "Andrei Broder and Peter Ciccolo and Evgeniy Gabrilovich and Bo Pang",
title = "Domain-Specific Query Augmentation using Folksonomy Tags: the Case of Contextual Advertising",
booktitle = "Proceedings of the 1st Workshop on Information Retrieval for Advertising, in conjunction with the 31st {ACM} International Conference on Research
and Development in Information Retrieval",
pages = "23--26",
year = 2008
}