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@InProceedings{Broder:2011:BGA,
author = "Andrei Broder and Evgeniy Gabrilovich and Vanja Josifovski and George Mavromatis and Alex Smola",
title = "Bid Generation for Advanced Match in Sponsored Search",
booktitle = "Proceedings of the 4th {ACM} International Conference on Web Search and Data Mining",
booktitle1 = "WSDM",
month = "February",
year = 2011
}