@COMMENT This file was generated by bib2html.pl <https://sourceforge.net/projects/bib2html/> version 0.94
@COMMENT written by Patrick Riley <http://sourceforge.net/users/patstg/>
@COMMENT This file came from Evgeniy Gabrilovich's publication pages at
@COMMENT http://www.gabrilovich.com/pubs.html
@InProceedings{Becker:2009:WHA,
  author       = "Hila Becker and Andrei Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang",
  title        = "What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising",
  booktitle    = "CIKM'09",
  pages        = "57--66",
  month        = "November",
  year         = 2009
}