@COMMENT This file was generated by bib2html.pl <https://sourceforge.net/projects/bib2html/> version 0.94
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@InProceedings{Choi:2010:ULP,
  author       = "Yejin Choi and Marcus Fontoura and Evgeniy Gabrilovich and Vanja Josifovski and Mauricio Mediano and Bo Pang",
  title        = "Using Landing Pages for Sponsored Search Ad Selection",
  booktitle    = "Proceedings of the 19th International World Wide Web Conference",
  booktitle1   = "WWW'10",
  month        = "April",
  year         = 2010
}