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@InProceedings{Goel:2010:ALT,
author = "Sharad Goel and Andrei Broder and Evgeniy Gabrilovich and Bo Pang",
title = "Anatomy of the Long Tail: Ordinary People with Extraordinary Tastes",
booktitle = "Proceedings of the 3rd {ACM} International Conference on Web Search and Data Mining",
booktitle1 = "WSDM",
year = 2010,
pages = "201--210"
}