@COMMENT This file was generated by bib2html.pl version 0.94
@COMMENT written by Patrick Riley
@COMMENT This file came from Evgeniy Gabrilovich's publication pages at
@COMMENT http://www.gabrilovich.com/pubs.html
@InProceedings{Radlinski:2008:ORR,
author = "Filip Radlinski and Andrei Broder and Peter Ciccolo and Evgeniy Gabrilovich and
Vanja Josifovski and Lance Riedel",
title = "Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach",
booktitle = "SIGIR'08",
booktitle1 = "Proceedings of the 31st {ACM} International Conference on Research
and Development in Information Retrieval",
year = 2008,
pages = "403--410"
}